We’re hiring… Marketing Manager at KnowledgePoint Group

It is an exciting time at KnowledgePoint and we’re looking for a marketing manager to join us on our journey. As our marketing manager, you’ll help us: craft our value propositions, identify and engage with potential and existing customers, and build our brand.  You’ll be responsible for developing and delivering marketing campaigns, as well as creating content. We are particularly looking for somebody with B2B experience across a range of services/verticals, and a proven track record of developing and delivering marketing strategies which meet company objectives and targets.  You will be responsible for:

• articulating the Company’s value proposition(s) and managing the KnowledgePoint brand
• the management and delivery of end-to-end multi-channel campaigns including content, social (paid and organic), PR, SEO and partnerships, and maintaining alignment with Sales, Customer Services and the KnowledgePoint business units
• managing the KnowledgePoint website, social channels and supporting assets
• co-ordinating all Company communications including external, customer and internal
• managing the marketing budget, demonstrating impact of marketing investment on Company performance
• measuring, analysing and reporting on marketing activity
• management of marketing operational staff

You will ideally have a proven track record in the following areas:

• Proven marketing and campaigns experience, ideally from a related industry
• An understanding of marketing through online (including SEO) and social networking media
• Proven track record of developing, maintaining and delivering marketing strategies to meet company objectives
• An understanding of the full marketing mix including digital and social media
• A strong understanding of customer and market dynamics / requirements
• Ability to implement campaign measurements, including metrics and outcomes (to establish ROI)
• Proven track record of working in partnership with Sales teams and communications and stakeholder management
• Able to competently use a range of marketing tools and technologies including web content management systems, CRM, email and automation tools
• Understand the principles of proposition development and marketing’s 4Ps
• Evidence of having led a successful team either as a permanent role or on a long term program

You must be self-motivated, innovative, highly focused, proactive and driven, with excellent commercial flair and strong social and networking skills. You should also have excellent interpersonal/communication skills with the ability to build partnerships with employees/management/customers, both individually and in groups.

You must also be able to demonstrate exemplary organisation and time management skills, the ability to work on your own initiative seeing projects through to conclusion, meeting set deadlines; the ability to research, produce and analyse data to identify trends and make recommendations through verbal and written reports, presentations and proposals; and be an expert in the use of Adobe, Microsoft Word, Excel, PowerPoint, Outlook and the Internet.

The ideal candidate will also have a Degree or Higher National Diploma in marketing, business, or economics, or an equivalent qualification, such as L5 apprenticeship, or ideally, a Certificate, Advanced Certificate or Postgraduate Diploma in Marketing from the Chartered Institute of Marketing. However a proven track record in marketing activity and knowledge as outlined above is the most key.

A competitive salary is offered. For further details, please refer to the Job Description and Person Specification attached.

KnowledgePoint is an equal opportunities employer. KnowledgePoint is an ISO9001, ISO14001, and ISO27001 certified company and an Investor in People

Job Advert

Person Specification

Application Form 

Please send completed application forms to HR (HRPoint@knowledgepoint.com) by 26 September 2020