Industry-Specific Comptency Modules

Call Center and Customer Service Competency Module
The following is a complete list of the performance criteria contained in the Call Center and Customer Service Competency Module. These competencies are available in addition to standard performance competencies found in Performance Impact Enterprise™ and Performance Impact Workplace™. As you evaluate performance based on these factors, the software generates clear, effective text to support your evaluation in language appropriate to financial institutions.

Active Listening
Concentrates on caller
Listens without interrupting
Asks questions to clarify and verify information
Paraphrases caller to ensure understanding
Identifies essential information

Call Reporting
Demonstrates facility with call tracking system
Enters information quickly
Displays expected level of accuracy
Summarizes calls clearly and concisely
Uses correct terminology

Campaign Management
Develops project plans based on available resources
Manages program implementation
Communicates status and changes
Negotiates suitable outcomes to problems
Ensures customer requirements are met on time
Maintains effective client relations

Coaching & Motivating
Defines expectations and sets goals
Interprets statistics to identify performance patterns
Provides regular performance feedback
Motivates employees for increased results
Offers rewards and recognition

Customer Focus
Treats customers with courtesy and sensitivity
Builds positive rapport
Applies problem solving skills
Makes extra effort to satisfy customer needs
Meets commitments to customers

Handling Difficult Calls
Demonstrates patience and willingness to help
Expresses empathy for customer’s situation
Remains calm in demanding situations
Defuses negative emotions
Resolves complaints for maximum satisfaction

Inbound Phone Statistics
Achieves assigned quota
Takes expected number of calls per day
Meets standard for average call length
Displays acceptable availability for taking calls
Meets standard for transfer rate

Interpersonal Skills
Establishes effective relationships
Exhibits tact and consideration
Displays positive outlook and pleasant manner
Contributes to building team spirit
Gives and welcomes feedback

Lead Generation
Meets assigned lead quota
Generates leads that meet quality standards
Gathers detailed and accurate information
Prepares complete and easily understood lead notes
Uses proper spelling, punctuation and grammar

Order Taking
Takes expected number of orders per day
Achieves standard for average order size
Completes orders in a timely manner
Displays acceptable level of accuracy
Meets standard for transferring calls

Outbound Phone Statistics
Achieves assigned quota
Dials expected number of calls per day
Completes expected number of calls per day
Achieves standard ratio of dials to completes
Meets standard for average call length

Product Knowledge
Displays knowledge of products
Responds to product questions
Explains product features and benefits
Matches products and services to customer needs
Understands how products can solve customer problems

Schedule Adherence
Begins working on time
Keeps absences within guidelines
Returns on time from breaks and meals
Displays flexibility regarding scheduling
Schedules time off in advance

Speaking
Uses voice to create and hold interest
Projects confidence and professionalism
Speaks with positive tone of voice
Chooses appropriate words and
correct grammar
Speaks clearly and at appropriate rate
Maintains pitch and volume

Stress Tolerance
Performs well under pressure
Demonstrates good judgement
Handles unexpected situations
Maintains composure in stressful situations

Systems & Technology Use
Displays working knowledge of system
Navigates systems quickly and accurately
Exhibits required keyboarding skills
Accesses data efficiently
Follows established transfer procedures
Demonstrates understanding of ACD statistics

Technical Support
Prioritizes and balances multiple calls
Displays technical expertise and product knowledge
Follows logical process for problem identification
Asks questions to clarify and verify information
Develops and tests solutions
Provides clear and understandable explanations

Telephone Sales
Uses opening statements that create interest
Asks questions to assess customer needs
Handles objections by problem solving
Moves smoothly through stages of call
Acts on cross- and up-selling opportunities
Demonstrates effective closing skills

Telephone Skills
Makes a positive first impression
Communicates in a courteous manner
Keeps calls brief when possible
Follows call-handling procedures
Uses proper closing

Workforce Management
Creates realistic call volume forecasts
Determines optimal staffing levels
Builds flexible and efficient schedule
Reduces costs without sacrificing service
Monitors performance and compares with forecasts

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